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The 1834 Alliance celebrates and amplifies the stories of the people, projects and partnerships transforming the Rockford Region.

About the Alliance

Our Mission

Are you wondering what the 1834 Alliance of Transformational Dreamers and Doers is all about? Please join us for a detailed explainer that may just inspire you to engage in your next transformative, collaborative project in the Rockford Region.

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Rockford 25 Years After: A City in Transformation

Twenty-five years ago, Rockford carried a heavy label. Forbes Magazine called us one of America’s, “most miserable cities.” Our downtown was dark. Store fronts sat empty. A great deal of our traditional…

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Image courtesy of Gorman & Company

Stories of Transformation: From Industry to Hospitality

The iconic Amerock building, long vacant after generations of manufacturing service, was brilliantly reimagined as the Embassy Suites Rockford Riverfront Hotel. Its revival reflects Rockford’s belief in adaptive reuse, bold partnerships and the determination of leaders who often refuse to let this historic structure fade into memory.
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1834 Alliance’s Bobbie Holzwarth Visits Rockford City Council, Delivers Grateful Remarks.

On Monday, June 15, 1834 Alliance committee member Bobbie Holzwarth appeared before the Rockford City Council to thank the Mayor, Council and City staff for their leadership and partnership in…
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Rockford’s 1834 Alliance Announces 2026 Transformers and Ignitors Honor Recipients

ROCKFORD, IL, June 11th, 2026 — The 1834 Alliance of Transformational Dreamers & Doers, a civic initiative created by Transform…
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Inaugural 1834 Alliance Honors & Celebration Set for June 4 at the Nordlof Center in Downtown Rockford 

Community and journalists are invited to celebrate the dreamers, doers and transformative projects building the Rockford Region’s future.
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